Must My Aspiring Influencer Friend Stop Using People for Material?

One Side: Beth

Sometimes she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, she feels the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She creates vlogs about living in our city, her daily routine, and her styling career. Her content is good, credit where it's due, but I prefer not to be involved. On occasion she films me while dining, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her free crew. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the time and effort I spend helping her create material.

I’m grateful that she has supported me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with another. It feels forced. It's crucial her to understand that our decade-long friendship still has limits. I love spending time with her, but I also desire to experience it without being recorded, altered, or shared for an viewers. I’m not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on social platforms who pull off that style of casual, DIY content creation.

Creating content is my version of living actively: noticing the details, sharing them with an viewership that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the work we create together can achieve: an opening. I know not everyone likes being filmed, but often unplanned moments is what makes material authentic. Being recorded occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but friends help each other in small ways. My assumption was recording a short video here or there would be enjoyable for Beth. Creativity flourishes in partnership, and having my friend around makes endeavors lively and pleasurable. I don't compel her to participate in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I document our shared experiences.

I cherish our friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still considering hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend film you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She must to honor her friend's privacy.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everybody. It’s nice she has assisted Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some real experiences, where genuine feelings are preserved, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she’s working. Each appears unsure as to where the line is. The solution lies not in trying to change one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Thomas Murphy
Thomas Murphy

Elara Fischer is a Swiss-based cultural journalist with over a decade of experience covering arts and heritage across Europe.